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search engine optimisation

At MDA Studios we believe in letting the results do the talking. Accordingly, we offer client endorsed case studies presented on featured projects. Take a look at some of the excellent results obtained by some of our Toowoomba based SEO clients:

"In this modern technologically advanced era, just having a website is not enough. A website owner needs to do everything they can to ensure their website is found by those seeking the services or products it offers."

At MDA Studios, we specialise in ensuring your website is FOUND!

And just how do we do that? Through a process called Search Engine Optimisation (Usually shortened SEO).

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of optimising a website so that it behaves properly in a search engine (like Google) and comes up in searches completed by potential customers looking for your product or service. SEO is a very complex process – It is not an overnight process and clear results may take months to be realised. As with all things worth doing, it is worth doing properly, and it takes time and many changes to optimise a website to perform at its best.

Why should I bother with SEO?

The first and most important reason for optimising your website for search engine performance is simply to increase your conversion rate (realise your desired return on investment into your website). It is all well and good to have hundreds, or thousands of visitors to your website per day, but if those visitors aren’t converting to customers, then your website investment has been wasted. SEO is all about making sure that your IDEAL customer finds your site, and ensuring that website visitor becomes a customer. No matter the product or service you offer, and no matter how you sell, Search Engine Optimisation can help to increase your desired traffic across your website and increase your conversion rate.

Many people these days are turning to the internet to find products and services they require. The days of flicking open the Yellow Pages to find your local plumber are all but gone. So, now you need a website, and you need your website to be found by people looking for your service. In many cases, the cost of SEO will be equal to just one years Yellow Pages advertisement, and will continue to benefit you for many years to come. Can you afford not to invest in your website with the demise of paper based search tools?

Your website is a 24/7/365 marketing tool. Your only marketing tool with that kind of exposure, in fact. It makes sense that it is within your best interests to have your website up infront of as many people’s eyes as you possibly can. Through Search Engine Optimisation, we can ensure that your site obtains good quality high ranking within search engines and is found by many people wanting to spend their money on your product or service.

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So how is SEO carried out on my website?

At MDA Studios, we recognise that a Search Engines main aim is to provide a user with the best quality information for their search. This mission shared by search engines dictates our SEO strategy. We believe that if the user of a website is happy, and is able to find the information they are looking for, then the search engine will also be happy with the site and will rank it well.

There are many other well recognised strategies we use at MDA Studios, depending on the website, which may include things like:

  • Keyword research and search engine copy writing
  • Dynamic content
  • Ongoing monitoring and maintenance

Ultimately, a website needs to be built from the ground up with SEO in mind, so as to facilitate a good search engine response. At MDA Studios, we specialise in ensuring your website is built to perform optimally in search engines, while providing quality content, products and services for your customers. After all, your customers are the ultimate target, and a website that performs well in Google also needs to provide the visitor with the intent of their search.

Pricing and Packages

No two websites are the same, and accordingly, no two Search Engine Optimisation projects are the same either. We provide customised quotes on all projects after extensive discussions and research to decide on the best SEO avenue for your website.

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